
The Second Conference in Graphic Design, organized by the University of the Basque Country (UPV/EHU), took place in Bilbao from June 27th to 29th, 2018. Under the theme “Design and Sustainable Society,” I was invited to present a lecture on Tifinagh type design, exploring the unique typographic challenges and opportunities of this North African script.
The conference explored the intersection of graphic design and sustainability through lenses such as gender, accessibility, and environmental impact. It provided the perfect forum to discuss how type design can help normalize minority languages and scripts in multicultural spaces. Specifically, I focused on giving a contemporary voice to Tifinagh—a script that has been historically marginalized despite its deep roots in North African heritage.
It was a rewarding experience to introduce this ancient writing system to Basque and Spanish designers and students, many of whom were encountering it for the first time. During the talk, I highlighted recent milestones in multi-script typography, ranging from academic works like my own Amaikha and Redouan Chetouan’s Awal, to the ambitious Typographic Matchmaking in the Maghrib—a collective project in which I was honored to participate as a type designer.
The latter project resulted in three award-winning families—Elixir, Qandus, and Tubqal—which represent a major leap forward for Amazigh culture and Tifinagh accessibility. I would like to thank the conference organizers for allowing me to share the story of this fascinating script and its role in a more inclusive, sustainable design future.



